We group drivers by city, routes, car type, interest in locations and behaviour in EVBOOST.
Bring the right drivers to your stations.
EVBOOST Growth helps charging networks work with the existing EVBOOST audience: segment drivers, recommend relevant stations by route and behaviour, and bring users back at the right moment.
Not mass advertising for everyone.
EVBOOST helps you show a specific driver a specific station or offer - based on their routes, city, car type, viewing and charging history.
We show the driver a location that matches their route, connector, power and usual charging pattern.
Triggers about new stations, price changes, availability, a route or a personal offer, without unnecessary spam.
We measure opens, click-throughs, route additions, repeat visits and real charging sessions.
From user behaviour to a personal recommendation.
EVBOOST analyses behavioural signals, identifies the relevant audience, delivers the recommendation through its own or partner channels and shows whether it brought the driver to the station.
1
We understand the contextWhere the driver travels, which stations they view, which connector and power they need.
2
We build the recommendationWe choose the station, selling point and channel that fit a specific user or segment.
3
We check the resultWe see whether the user opened the location, planned a route, came back or charged.
Personalised marketing
From driver data - to a personal station recommendation.
A campaign starts not with a banner but with understanding the audience: which station to recommend to whom, with what offer and at what moment.
Define the audience
We select drivers by geography, routes, cars, connectors, viewing and charging history.
→Build the recommendation
We pick a specific station, benefit or offer that meets the needs of the chosen segment.
→Deliver at the right time
We show the recommendation on the map, in the route, in the app, by email or push exactly when it is relevant.
→Measure the action
We track station opens, route planning, adds to favourites, repeat visits and charging sessions.
What's included
Charging network marketing tools built on real driver behaviour.
We start with the audience and the business goal, launch personal communication and scale only what brings drivers to stations.
User segmentation
Segments by city, routes, car model, connector type, viewing history, favourite stations and charging behaviour.
Personalised recommendations
Recommendations of specific stations and offers based on the driver's route, available connectors, power and usual locations.
Triggered campaigns
Push, email and in-product messages about a new station, a price change, availability, a route or a relevant personal offer.
Campaigns for individual locations
Promoting new, underused or strategic stations to drivers for whom those locations are genuinely convenient.
Partner audiences
Joint campaigns with banks, car dealers, fleets, insurers and loyalty programmes, with a relevant offer for the driver.
Measuring results
A single campaign report: reach, opens, click-throughs, planned routes, adds to favourites, repeat visits and charging sessions.
How we work together
Start with a personalised campaign for one segment.
We choose the audience, a group of stations, the message and a specific success metric. Once the result is confirmed, we scale the campaign.
Marketing audit
Analysis of the EVBOOST audience, your network's presence and possible personal communication scenarios.
- analysis of driver segments and behaviour
- a list of relevant marketing scenarios
- recommended channels, messages and KPIs
Personalised campaign
Launching a campaign for a specific driver segment and a selected group of stations, with real actions measured.
- user segment and control group
- personal recommendation and delivery channel
- user action report and scale-up plan
Marketing program
An ongoing personalised marketing programme: segmentation, recommendations, CRM, campaigns and partner audiences.
- regular campaign and segment plan
- personalisation and automated triggers
- monthly report on actions and charging sessions
EVBOOST Growth
Let's launch a personalised campaign for drivers your stations genuinely suit.
Send brief context on your network, locations and campaign goal. We'll propose the audience, a personal recommendation, a delivery channel and a success metric.
✉️ info@evboost.com.ua
🔒 NDA before any commercial data is shared